Morpheus

From The Accidental Marketer Podcast

Looking Ahead to 2026: The Trends That Will Shape B2B Strategy

Published
January 9, 2026
Length
20:22

Audio is streamed from the publisher.

Show notes

In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce shifts are beginning to intersect. Rather than focusing on a single dominant trend, they discuss why understanding second-order effects — and viewing change through the eyes of customers and stakeholders — will be critical for effective strategy in the years ahead.