Audio is streamed from the publisher.
Chapters
Read from the show notes
- 0:00 Intro
- 1:17 Atoms: Physical Businesses
- 2:26 Permission: Licenses, Regulation, and Partnerships
- 4:10 Attention: Building a Media Machine
- 6:28 Timing: Spotting Trends Early
- 8:24 Belonging: Paid Communities and IRL Events
- 10:59 Liquidity: Marketplaces
- 14:38 Unique Data: Data Brokers and Curated Directories
- 18:31 Outcomes: Customers Paying for Results
- 20:44 Closing Thoughts
Not from the publisher — times may be approximate.
Show notes
In this solo episode, I lay out how I think about building an AI-proof business now that anyone can press a few buttons and spin up a company in seconds. Layoffs keep coming, people copy products pixel for pixel, and I still see more opportunity than ever. I walk through eight categories: atoms, permission, attention, timing, belonging, liquidity, unique data, and outcomes. I share examples like Hampton, final.com, and Cars & Bids, say how I'd rank the categories, and show how to mix them. If you're an employee looking at a startup or a founder worried about getting copied, this episode gives you a map for building something with value when AI makes software, content, and answers almost free. Timestamps 00:00 – Intro 01:17 – Atoms: Physical Businesses 02:26 – Permission: Licenses, Regulation, and Partnerships 04:10 – Attention: Building a Media Machine 06:28 – Timing: Spotting Trends Early 08:24 – Belonging: Paid Communities and IRL Events 10:59 – Liquidity: Marketplaces 14:38 – Unique Data: Data Brokers and Curated Directories 18:31 – Outcomes: Customers Paying for Results 20:44 – Closing Thoughts Key Points Physical businesses hold up against overnight clones, and I expect their valuations to rise as tech money moves in. Licenses, regulation, and preferred-vendor deals are permission that a copycat has a hard time getting on day one. Media is underrated, and AI lets you run a content machine around a micro niche. A first mover's product may be easy to copy, while the data, brand, and trust it collects stay AI-proof. Marketplaces rank among the stickiest businesses of all time, and agents let a team of one to five run one. I rank physical and licensed businesses near the top and outcomes at the bottom, and you can mix categories. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/