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Show notes
In this episode of **NFT Morning**, we welcome conceptual artist **Jonas Lund** alongside **Office Impart**, a leading gallery bridging digital art and major international fairs. At the center of the conversation is _Optimized Trajectory_, a generative on-chain artwork presented at Art Basel Hong Kong. Through an interactive dashboard, viewers, and collectors, can manipulate multiple parameters, shaping the work in real time. But beyond the interface lies a deeper inquiry:👉 our growing obsession with **data, metrics, and optimization**. Jonas Lund’s practice critically examines the systems that increasingly drive decision-making, from corporations to governments, and now even our personal lives. The episode explores how dashboards, algorithms, and AI are reshaping not only how we act, but how we think. We also discuss: \* the illusion of control in digital systems \* the evolving role of collectors in generative art \* the impact of AI on creativity and productivity \* and how initiatives like the **Zero10 sector** are bringing digital art into the contemporary art world A thoughtful and visually grounded conversation at the intersection of **art, technology, and decision-making systems**. Key quote “Everything is a spreadsheet in the end.” Useful links \* Jonas">https://jonaslund.com/">**Jonas Lund official website** \* [Official">https://www.raster.art/artwork/2058861">Official]( https://x.com/jonas\_lund">Jonas]( https://officeimpart.com/">Office]( https://x.com/office\_impart">Office]( https://www.nftmorning.com?utm\_medium=podcast&utm\_campaign=CTA\_1">www.nftmorning.com